Eterna cadencias the book that cant wait is written in. Made out of a specially created ink, the contents of the book only. Argentinian publishing house eterna cadencia wants to make sure new authors first books dont just sit on the shelf, so theyre forcing readers to get through their newest anthology, cleverly. Read this book in 2 months or the words will disappear mashable. The book that comes with an expiration date mental floss. The book that cant wait makes for an interesting approach to motivate. The book that cant wait eterna cadencia consequently, the publisher has sent more titles to the printers to meet the demand for these books and release a whole roster of debut authors. The book that cant wait literally disappears if you put it down. The book, dubbed as the book that cant wait, hopes to provide a solution for halfread and unfinished books on your shelf. Filled with a collection of stories from new authors. Eterna cadencia oddity central collecting oddities. The brainchild of eterna cadencia, an argentinian publishing house and bookshop, the book that cant wait aims to encourage readers to read the book quickly to rescue the book from oblivion the lot of many writers, and especially firsttime authors.
Eterna cadencia, a publisher and bookseller in argentina, has reportedly published a collection of stories by up and coming latin american writers featuring a gimmick that garnered the imprint a lot of attention outside of its usual market. Describe the campaignentry for the launching of the new latin american authors of eterna cadencia, an independent publisher and bookstore, we decided to create something different. Eterna cadencia the book that cant wait by draftfcb buenos aires draftfcb in buenos aires has created the book that cant wait for the bookstore and publisher eterna cadencia. Of course if the book youre putting off was made by argentinean publishers eterna cadencia, it really cant wait. Moreover, its also aimed at helping firsttime authors getting their stuff read more often.
Further proof that print books are disappearing, literally. Nothing but the truth book trailer avi author duration. Eterna cadencia the book that cant wait by draftfcb. Argentinian publishing house, eterna cadencia, is publishing an anthology of. The book that cant wait provides the perfect solution to this. Argentinean independent publishers eterna cadencia released an. Eterna cadencia, an argentinian publishing house, has printed its anthology of new latin american fiction using special ink which fades after two months time. Then we printed an anthology of new authors using this ink. Draftfcb in buenos aires has created the book that cant wait, for bookstore and publisher eterna cadencia. Eterna cadencia, is pioneering the format and will be using it to publicise new authors. The book that cant wait uses ink that will completely disappear within two months of coming into contact with the sun and air. Book printed with disappearing ink needs you to read before its expiration date. Eterna cadencia has partnered with draftfcb buenos aires to promote the innovation. Named the book that cant wait, the text was silkscreen printed in deep magenta.
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